Old VW Bug Ads

Road & Track has some cool VW Bug black & white ads from the 1950s up today.

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Students of modern advertising learn all about Volkswagen’s legendary 1950s and 60s ad campaigns, which highlighted everything unconventional and backward-seeming about the car—its size, its thrift, its stalwart dedication to humble minimalism in an era when American automakers were redesigning their cars yearly to be bigger, wider, and more flamboyant.

King Rose Archives maintains a fantastic YouTube channel of vintage video footage from throughout the many eras of the automobile. The Archive just uploaded a plethora of original Volkswagen ads, spanning both the Type I era and the later Super Beetle. Here are some of our favorites.

VW Outlook Not So Bleak?

VW’s stock price is recovering as reports begin to show a surprising favor toward VW in Western Europe.

Given the research results, Bernstein’s Max Warburton and team have cut their price target to €160 from €200, but are maintaining their outperform rating. “On an underlying basis, we expect a surprisingly limited impact on brand, pricing, volume and profitability (outside of the U.S. market),” the analysts said. “We continue to see VW as a business with significant strengths and attractions and with the potential for structural change and improvement.”

via Bloomberg

vw-stock-price

But it’s VW’s home market of Germany that counts.

important-the-german-market-

And it looks good there, too.

Two-thirds of Germans still believe Volkswagen builds “outstanding” cars, despite a high-profile emissions-test cheating scandal that has damaged its image, a survey found.

Sixty-five percent said they either fully or largely agreed the scandal was overdone and that VW still made excellent cars, according to results of an independent online survey of 1,000 people published on Monday by market research firm Prophet.

Six out of 10 said they did not believe the “Made in Germany” label would be damaged by the scandal in the long term, and 63 percent believed the affair would soon be forgotten.

via Reuters

Those stats indicate both good and bad for VW. Could the worst be behind VW? It’s too early to tell. Dieselgate still has waves that are yet to crash. Certainly VW is hurt, and may give its #1 worldwide car sales position (back) to Toyota.

I Just Got a 2016 CC

I wish. Actually, it was my mom who just bought this fine VW. I’ll have more details in the next few days, but for now here are some photos I snapped of her new CC today.

VW Not Getting Down from Dieselgate

VW Headquarters
VW Headquarters

A wounded, embarrassed VW will fall back, take stock, focus inward, and move forward from the Dieselgate scandal. Right?

Wrong. VW plans to increase its ambitions in the face of disaster. Yes, you read that right.

Our competitors are waiting for us to fall behind technologically, because we are spending all our time focusing on ourselves. But we aren’t going to do them that favour. — new VW chief executive Matthias Mueller

When some companies would crouch to avoid the missiles and barbs of the press, public and governments, according to the BBC, VW is instead redoubling efforts to increase its lead on Toyota in worldwide car sales.

Speaking to 400 top VW managers in Leipzig about how to deal with the enormous costs of the scandal, Mr Mueller made a number of startling announcements:

  • no brands would be sold off
  • innovation would be boosted
  • and overall VW would become more ambitious globally rather than less

What this means in practice is a billion euros (£735m; $1.1bn) in spending cuts annually on the one hand, and more innovation, particularly in electric cars, on the other. Plus a completely new corporate culture which allows more creativity and questioning rather than autocratic top-down decision-making.

Germany Forces VW Diesel Recall

vw-passenger-cars

The Financial Times is reporting today Germany’s automobile authority is forcing VW to recall 8.5 million diesel automobiles. The recall is expected to take a year to complete.

Alexander Dobrindt, Germany’s transport minister, said KBA’s recall would be mandatory rather than voluntary partly because of the sheer number of vehicles affected.

“This is a recall of a dimension that makes a degree of control and oversight indispensable,” he added.

 

IMHO Dieselgate scalndal has much gettin’ worse to do before we see gettin’ better. We’re still in the beginning.

Lots Going on at VW These Days

Dieselgate shows no signs of going away. The public is angry, and governments are taking action.

There are lawsuits. VW’s CEO resigned.

Volkswagen will focus on electrics and hybrids  following this diesel emissions scandal, turning a gigantic portion of their focus away from a bedrock of Volkswagen’s direction in the last 40 years. There’s even talk that diesel is dead.

And, in the midst of this, I’m launching this site. It’s a sister site to my Volvo DIY forum.

It’ll be interesting to look back at this post in ten or fifteen years and see where VW goes from here.